• An inspiring conference, expo and networking event that you won't want to miss!

Getting Up Close and Virtual with the Automotive Industry: Using VR for the Right Reasons

11:15 - 11:45

This session will highlight examples of where immersive technology has been used to solve specific business challenges. Often VR is used because as the latest shiny new toy, rather than as an effective tool to achieve a specific business goal. Case studies from Jaguar Land Rover will highlight the “dos and don’ts” of how to achieve this.
How to define the brief before jumping to the solution
What clients will look for when considering VR (inc. defining KPIs)
How to develop VR that has a defined application in the real world


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