• An inspiring conference, expo and networking event that you won't want to miss!

Shifting Perspectives

14:45 - 15:15

The buzzwords “empathy” and “presence” are ubiquitous in any discussion of VR, but how do we really maximise them to create effective experiences that change perceptions and behaviours? How do we make VR work harder at what it’s best at? To create longevity in the use of VR for communications and marketing, how do we move beyond perceptions of hype and gimmick and create commercial VR experiences that leverage the medium’s unique ability to change how we view the world?

Inition strives to create intelligent, engaging and results driven experiences with real presence that influence how people perceive the world around them. In this session we’ll share insights from recent projects working with partners in the world of arts and culture, fashion and third sector/NGOs to show how our perception of VR has changed and where we think it’s going next.


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