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  • An inspiring conference, expo and networking event that you won't want to miss!

Takeaways from The Walking Dead: No Man’s Land and How Next Games Aims to Build a New The Walking Dead AR Game on That Knowledge

14:00 - 14:30
2017/11/09

Helsinki based Next Games’ goal is to redefine the way franchise entertainment, such as TV shows or movies, transforms into highly engaging mobile games. In this fire side chat, Saara Bergstrom will discuss the key take-aways from Next Games’ first The Walking Dead game and how they plan to adopt those learnings in their upcoming first-of-a-kind location based augmented reality mobile game, The Walking Dead: Our World.

This talk will cover these topics:

-Research: Understand the TV show fans, the target audience, is the most important first step

-Development: Create a compelling, true-to-the-IP game experience based on the fans’ expectations and the ways they consume and engage with the original IP

-Service: Build a robust live operations team that includes game developers, marketing and support

-Marketing: Understand the show cycle i.e. the “big beats” and important times and time with game update and marketing cycle – Marketing & games team together

-Collaboration: Make sure you are one team with the IP owner, keeping your partners as close as possible enables good collaboration and mutual understanding and support on both sides

Speakers

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